Rich Dad Poor Dad, by Robert T. Kiyosaki is framed as a parable of the author as a boy taking financial advice from his friend’s rich dad (questions remain whether this relationship existed in real life). It discusses how the rich treat their money and look to make investments first before anything else. This book … Read more
Predictable Revenue, by Aaron Ross and Marylou Tyler describes how the author ran a successful Inside Sales team within the company, Salesforce.com. The author did this by creating a Sales Development team dedicated only to outbound prospecting. Closing, and inbound market response functions were also split into separate teams. How do you Achieve Predictable Sales … Read more
The 5 Elements of Effective Thinking, by Edward Burger and Michael Starbird explores better ways to learn, explore an idea, and brainstorm. I’ve found the principles in this book especially helpful in promoting creative thinking and understanding new concepts. Master the Basics The most effective way to learn something new is to understand the core … Read more
The 22 Immutable Laws of Marketing is a business classic and a must-read for anyone trying to understand the principles of marketing. As the title suggests, the book is divided up into 22 chapters, each a “Law” of marketing. Many of the laws follow themes, so I’ve grouped the stand-outs into three categories: Being Top … Read more